Introduction Effective product authentication has become critical for luxury brands as counterfeit goods now account for over 60% of global seizures in the luxury sector. The counterfeit market is growing at an alarming rate of 22% annually, with luxury brands losing approximately 10% of their sales each year to fake products. According to the Global Brand Counterfeiting […]
Introduction Did you know that the Universal Product Code (UPC) first appeared on a pack of Wrigley’s chewing gum in 1974? Since then, UPCs have been used for more than 50 years in all forms of commerce. Today, these familiar barcodes appear on almost everything we purchase – from egg cartons to sneakers. With the rise […]
Introduction What is SKU? Surprisingly, this simple acronym introduced in the 1930s has transformed how businesses manage inventory worldwide. Grocery stores that carried just 7,000 SKUs in 1970 now manage more than 31,000 as of 2022. SKU stands for Stock Keeping Unit – essentially a unique identifier assigned to products for inventory tracking purposes. These codes, […]
Introduction Carbon footprint reduction starts with addressing the most wasteful business practices. Did you know that a typical mid-sized business produces around 18,000 invoices annually, equivalent to two tons of paper waste? Furthermore, considering the average employee prints 500 A4 sheets per year, a company of just 10 people consumes approximately 5000 pieces of paper […]
Introduction QR codes on product packaging have revolutionized how consumers interact with brands while shopping. Surprisingly, 64% of consumers have scanned a QR code while shopping in-store, with packaging influencing repeat purchases for 59% of shoppers. This powerful connection between physical products and digital experiences is changing retail landscapes across industries. When we examine the benefits […]