Product Transparency in 2025 Why Consumers Trust Brands Using GDSN

Product Transparency in 2025: Why Consumers Trust Brands Using GDSN

Introduction Product transparency is now a make-or-break factor for consumers, with 63% of customers wanting to shop elsewhere after just one bad experience with a brand. This shift in consumer behavior isn’t surprising when we consider how thoroughly today’s shoppers research their purchases. 84% of consumers consider the product content experience vital to their purchasing […]

What is SKU - Simple Guide to Stock Keeping Units - Commport Communications

What is SKU? Simple Guide to Stock Keeping Units (With Real Examples)

Introduction What is SKU?  Surprisingly, this simple acronym introduced in the 1930s has transformed how businesses manage inventory worldwide.  Grocery stores that carried just 7,000 SKUs in 1970 now manage more than 31,000 as of 2022. SKU stands for Stock Keeping Unit – essentially a unique identifier assigned to products for inventory tracking purposes.  These codes, […]

Mastering Product Data Enrichment With the Help of PIM & GDSN Solutions

Mastering Product Data Enrichment With the Help of  PIM & GDSN Solutions

Introduction Did you know product data enrichment is now essential in a world with 30.7 million online stores, where 73% of consumers feel overwhelmed while shopping? This overwhelming digital landscape creates significant challenges for both shoppers and retailers. 70% of potential customers abandon product pages simply because information is unclear or missing. The consequences of poor product […]