Introduction Did you know that the Universal Product Code (UPC) first appeared on a pack of Wrigley’s chewing gum in 1974? Since then, UPCs have been used for more than 50 years in all forms of commerce. Today, these familiar barcodes appear on almost everything we purchase – from egg cartons to sneakers. With the rise […]
Introduction What is SKU? Surprisingly, this simple acronym introduced in the 1930s has transformed how businesses manage inventory worldwide. Grocery stores that carried just 7,000 SKUs in 1970 now manage more than 31,000 as of 2022. SKU stands for Stock Keeping Unit – essentially a unique identifier assigned to products for inventory tracking purposes. These codes, […]
Introduction Did you know product data enrichment is now essential in a world with 30.7 million online stores, where 73% of consumers feel overwhelmed while shopping? This overwhelming digital landscape creates significant challenges for both shoppers and retailers. 70% of potential customers abandon product pages simply because information is unclear or missing. The consequences of poor product […]
Introduction Did you know global e-commerce spending is on track to hit $6.8 trillion by 2028? That’s a massive digital shelf opportunity most businesses aren’t fully prepared to capitalize on. Here’s why these matters: 79% of online buyers choose to shop from businesses that provide consistent customer experiences across channels, while 73% make purchase decisions based […]
Introduction QR codes on product packaging have revolutionized how consumers interact with brands while shopping. Surprisingly, 64% of consumers have scanned a QR code while shopping in-store, with packaging influencing repeat purchases for 59% of shoppers. This powerful connection between physical products and digital experiences is changing retail landscapes across industries. When we examine the benefits […]