How Does The GDSN Data Pool Work?

Commport Communications - GDSN Process

Commport is your Global Data Synchronization partner facilitating trade through the Global Data Synchronization Network. Commport Communications offers a GDSN certified datapool. The Commport Datapool is both a supply and demand side data pool that offers customized tools to enable each partner to manage their data synchronization initiative. 

Retailers are increasingly requiring suppliers to “synchronize” their product data through the Global Data Synchronization Network. In the past, suppliers have provided product information through a variety of inefficient communication channels and manual processes, including paper catalogues, retailer-specific forms, online portals, price sheets and standing offers. This is a significant management burden on suppliers as these manual processes often exist outside of computer systems, so it is difficult to keep information updated as changes occur over the product life cycle. As a result, retailers are often faced with out of date and inaccurate product information in their stores and warehouses. Not having the information they need, when they need it, can directly correlate to lost sales for the retailer and subsequently lost contracts for the supplier.

How GDSN Data Pool Works for Retailers

Tactically, retailers participate in Global Data Synchronization by subscribing to their suppliers’ data through a certified datapool. This subscription allows them to receive automated updates on supplier and product information for up-to-the-minute visibility.

Commport Datapool offers unique features to enable retailers to manage their data synchronization initiative.  As a GDSN-certified datapool, Commport offers full GDSN access along with our comprehensive Message Center. This detailed view enables retailers to manage and track their data synchronization initiative with their supplier community, providing real time visibility into the communications process quickly and easily.

The Commport Datapool provides comprehensive and flexible integration options allowing retailers to define the global data sync model that works best for them. Commport’s experienced team works with individual retailers to identify their specific integration, data management and supplier community-enablement model. Our support encompasses consulting and project management to help retailers become part of the GDSN

How GDSN Data Pool Works for Suppliers

Suppliers know the products they are selling better than anyone else. Not only are they the source of products in the supply chain, but they are also the source of the information about those products. The key for suppliers is to have high-quality product master data and to communicate it efficiently and effectively with all customers using Global Data Synchronization.

Commport offers a number of tools and solutions whereby suppliers can upload their item data into the GDSN data pool, including:

  • Bulk upload templates
  • XML
  • Customized Spread Sheets
  • Flat Files
  • Manually keying data into the online Item Entry Wizard. 



We are a GDSN Certified Datapool

Global Data Synchronization Network to the rescue The Global Data Synchronization Network (GDSN) has been created to address exactly these challenges for suppliers and retailers. It provides a single standardized methodology to govern the exchange of product information between buyers and suppliers, for consistency in local markets and internationally. Whenever a supplier changes product data, it is automatically updated and sent to all buyers who subscribe to a given data pool. Buyers can belong to any of 17 available worldwide Certified Datapools, and this GDSN registration allows them to receive updated product information automatically as changes happen. This is what is meant by synchronization. In addition to saving time and money, suppliers can also build stronger trading partner relationships as GDSN provides the following benefits:

  • Quick and easy introduction of new products into the datapool and the ability to communicate this information to multiple trading partners
  • Additions, changes or deletions to catalogue items are simplified leading to shorter lead times for product promotions
  • Reduction in the number of invoice disputes and inaccurate orders
  • Improved logistics handling with accurate product specifications and efficient order sizing


For a more detailed explanation of how the GDSN works you can download GDSN 101 here GDSN_101

 Commport was one of the first GDSN providers to be certified in the original GDSN certification event by GS1 in 2005. Let us put our experience to work for you.


The Global Data Synchronization Network (GDSN) is the world’s largest product data network. GDSN makes it possible for any company, in any market, to share high-quality product information seamlessly. Because companies of all sizes need the same thing—timely and reliable product information—to ultimately benefit consumers and patients.

With GDSN, high quality product content is uploaded, maintained and shared automatically, ensuring trading partners have immediate access to the most current and complete information needed to exchange products on both local and global markets.

Any company that needs to send or receive product information can take advantage of GDSN by subscribing to a data pool.

We are a GDSN certified Datapool since 2005 and active member of the Data Excellence (GDSN) Board of Directors and community efforts.

Why Choose Commport’s GDSN Services,

  • Fast and easy setup. Get started in 24 hours
  • Push unlimited products to the global market.
  • Dedicated account manager with 1 to 1 support
  • Multilingual and live support
  • Trusted by 1000’s of trading partners
  • Fully automated and cloud based application
  • Access from anywhere in the world with just internet connection and a computer / laptop
  • No hidden fees! Affordable pricing


Your data pool will enable you to set up your product content and synchronize it with all your trading partners, so you can plug in reliable data for all markets at one time.

GDSN realizes powerful benefits for your business:

  • Share real-time product content with all trading partners simultaneously
  • Decrease data management time and costs
  • Eliminate manual processes and reduce errors, generating quality
  • Bring new products to market quickly and easily
  • Enable brand transparency to consumers and patients

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