Global Data Synchronization Network

Commport Communications - GDSN Process

Commport is your Global Data Synchronization partner facilitating trade through the Global Data Synchronization Network. Commport Communications offers a GDSN certified datapool. The Commport Datapool is both a supply and demand side data pool that offers customized tools to enable each partner to manage their data synchronization initiative. 

Retailers are increasingly requiring suppliers to “synchronize” their product data through the Global Data Synchronization Network. In the past, suppliers have provided product information through a variety of inefficient communication channels and manual processes, including paper catalogues, retailer-specific forms, online portals, price sheets and standing offers. This is a significant management burden on suppliers as these manual processes often exist outside of computer systems, so it is difficult to keep information updated as changes occur over the product life cycle. As a result, retailers are often faced with out of date and inaccurate product information in their stores and warehouses. Not having the information they need, when they need it, can directly correlate to lost sales for the retailer and subsequently lost contracts for the supplier.


We are a GDSN Certified Datapool

Global Data Synchronization Network to the rescue The Global Data Synchronization Network (GDSN) has been created to address exactly these challenges for suppliers and retailers. It provides a single standardized methodology to govern the exchange of product information between buyers and suppliers, for consistency in local markets and internationally. Whenever a supplier changes product data, it is automatically updated and sent to all buyers who subscribe to a given data pool. Buyers can belong to any of 17 available worldwide Certified Datapools, and this GDSN registration allows them to receive updated product information automatically as changes happen. This is what is meant by synchronization. In addition to saving time and money, suppliers can also build stronger trading partner relationships as GDSN provides the following benefits:

  • Quick and easy introduction of new products into the datapool and the ability to communicate this information to multiple trading partners
  • Additions, changes or deletions to catalogue items are simplified leading to shorter lead times for product promotions
  • Reduction in the number of invoice disputes and inaccurate orders
  • Improved logistics handling with accurate product specifications and efficient order sizing


For a more detailed explanation of how the GDSN works you can download GDSN 101 here GDSN_101

 Commport was one of the first GDSN providers to be certified in the original GDSN certification event by GS1 in 2005. Let us put our experience to work for you.